As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
If you listen to enough experts, it’s the silver bullet, the magic elixir, the one every advertiser has been waiting for. And what’s not to love? With social media, there’s no newspaper, radio or TV ads to buy, no printing or postage for direct mail campaigns, no media reps to haggle with, and your message will be out there for the entire universe to see.Facebook, Twitter, YouTube, MySpace, LinkedIn, all no cost marketing vehicles, until you start paying for the expertise needed to establish and maintain an effective presence on-line.This article is NOT anti-web or social media. However, it is critical for business owners and advertisers to know what social media can (and cannot) do. Getting the negatives out of the way, here is what social media will not accomplish:(1): Social media will never take the place of a sound marketing strategy. You need to plan, set objectives and benchmarks, and measure the performance. “Just Do It” might work for Nike, it won’t with social media.(2): Social media will never take the place of a well executed media plan. While the majority of adults are on-line every week, TV, radio, and print still deliver large bodies of consumers in one hit. Television remains the dominant media delivering more than 90% of all adults in any given market during any given week. Time spent watching TV and listening to the radio far outweighs time spent on-line.(3): Social media will not provide a “quick-fix” for your communication challenges. Social media is built around relationships, and those don’t come easy. If you’re not ready for a long commitment, don’t even start.(4): Social media will not cover -up a broken business. If you manufacture the worst widgets on the planet, practice poor customer relations or have products no one wants to buy, all of the fans on Facebook won’t save you. Fix your business first.(5): Social media won’t provide free advertising. True, the hard cost of media is little to none, but when you add up the expense of having qualified experts set up and manage your on-line campaign, it’s no where near free. And do yourself a favor…just because your brothers kid knows his way around Twitter, you’ll want to consult with and consider hiring expert help.Now, here’s what social media can do for you:(1): Establish your company as the trusted expert. People buy from those they know and trust. If consumers see you providing useful, relevant content and participating in conversations without trying to sell something, your credibility will increase. Not trying to sell something is where most marketers fall down. Remember that you’re having a conversation, not making a sales pitch.(2): Provide a channel of open dialogue between you, your customers and consumers. By dialoguing and answering questions, you build trust and have a better chance of being added to the shopping list.(3): Provide in depth information to potential customers. Blogs, online videos and discussion forums allow consumers to dig for lots of information before they buy. Provide this content (without commercializing it) and consumers will be more apt to buy from you.(4): Make your internet marketing more effective by becoming more visible and easily found. Search engines look for newly updated, relevant content. Search engines are also placing more weight on social media. This venue provides the means for you to improve your search results and be found much easier. No one will buy from you if they can’t find you.(5): Reach and communicate with younger demographics. The web and social media is the place to reach those young consumers who have no brand preference. For your business to remain viable tomorrow, you need to start filling your customer pipeline with younger consumers.(6): Provide you with a means of proactive PR. Social media will give you the opportunity to communicate with those who have had a bad experience and are telling everyone they can. As you communicate with these people, others will be listening in and seeing how you handle things. Do it right and you might just pick up new customers who never intended to buy from you.So where do you start? Like any other marketing vehicle, the first thing you need to do is find out if your customers (both current and potential) are using this medium. If they are, make a plan and start executing it.